Facebook, Twitter, and the pivot to original content: From social TV to TV on social

  • Cory Barker
Keywords: Branding, Contemporary television, Liveness, Original programming


The next stage of social TV is here. Drawing on promotional discourses, I argue that Facebook and Twitter's shift from distributors of television network programming to their own original content is a natural extension of industry practice, but not a particularly meaningful development for fan participation and engagement.