Facebook, Twitter, and the pivot to original content: From social TV to TV on social

Authors

  • Cory Barker

DOI:

https://doi.org/10.3983/twc.2018.1291

Keywords:

Branding, Contemporary television, Liveness, Original programming

Abstract

The next stage of social TV is here. Drawing on promotional discourses, I argue that Facebook and Twitter's shift from distributors of television network programming to their own original content is a natural extension of industry practice, but not a particularly meaningful development for fan participation and engagement.

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Published

2018-03-15

Issue

Vol. 26 (2018): Social TV Fandom and the Media Industries

Section

Symposium

License

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