Creative choices and fan practices in the transformation of theme park space


  • Carissa Ann Baker University of Central Florida



Disney, Interactivity, Magic Kingdom, Role-playing, Trading cards, Transmedia, Video games


This article describes and interprets fan activities within the theme park space related to a particular fan object. It examines an evolving paradigm wherein the role of theme park visitors is changed. Rather than being perceived as observers of spectacles, they can participate and interact with the environment in new ways. An example of this is Sorcerers of the Magic Kingdom (2012), an interactive role-playing quest and collector card game at Disney's Magic Kingdom Park in Florida. Fans participate in a variety of practices that have dynamically redefined theme park activities. Together, management, designers, and fans have cocreated and reconstructed the theme park experience as one of exploration and participation. Despite multiple levels of control, fans will likewise persist in engagement with activities (in park and online) that help shape and interrogate the theme park space.

Author Biography

Carissa Ann Baker, University of Central Florida

Carissa Baker is a Professor of English at Seminole State College of Florida. She is a doctoral student in the Texts and Technology program at the University of Central Florida. Her current primary research is on storytelling and narrative in the theme park space.