"Anime's media mix: Franchising toys and characters in Japan," by Marc Steinberg

Authors

  • Brandeise Monk-Payton Brown University

DOI:

https://doi.org/10.3983/twc.2014.0557

Keywords:

Convergence, Industry, Material history, Transmedia

Abstract

Review of Marc Steinberg.  Anime's media mix: Franchising toys and characters in Japan. Minneapolis: University of Minnesota Press, 2012. Paperback $25.00 (304p) ISBN 978-0-8166-7550-0, hardcover $75.00 (304p) ISBN 978-0-8166-7549-4.

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Published

2014-06-15

Issue

Vol. 16 (2014)

Section

Book review

License

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