"Television and new media: Must-click TV," by Jennifer Gillan

Authors

  • Lindsay Giggey University of California, Los Angeles

DOI:

https://doi.org/10.3983/twc.2012.0398

Keywords:

Branding, Contemporary television history, Media convergence, Network television, Television industry, Transmedia

Abstract

Review of Jennifer Gillan. Television and new media: Must-click TV. New York: Routledge, 2010. Paperback, $35.95 (328p) ISBN 978-0415802383.

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Published

2012-03-15

Issue

Vol. 9 (2012)

Section

Book review

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