Fake and fan film trailers as incarnations of audience anticipation and desire
Keywords:Film, Film advertising, Mashup
AbstractIn the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to audiences. Circulating in a networked environment online, these texts, which play with the form of the trailer, perform and embody users' and fans' desire to see not just the feature film but also the official trailer itself. I discuss these fake and fan trailers in relation to cinematic anticipation and describe how they navigate both spatial and temporal bounds. Using the architectural concept of the desire line, I argue that spatial frameworks can be usefully employed to consider how users navigate online spaces, media, and concepts through the form of the trailer.
TWC Nos. 25 onward are licensed under a Creative Commons Attribution 4.0 International License (CC by 4.0). For an explanation of the journal's reasoning, see the TWC editorial Copyright and Open Access. TWC Nos. 1 through 24 are licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) license, with TWC, not the author, retaining copyright.
Presses whose policies require written permission for reproduction should contact the TWC Editor; such permission is routinely given for no fee.