"The new influencers: A marketer's guide to the new social media," by Paul Gillin

Authors

  • Barna William Donovan St. Peter's College

DOI:

https://doi.org/10.3983/twc.2008.035

Keywords:

Blog, Internet, Marketing, Opinion leaders, Public relations

Abstract

Review of Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. Hardcover, $25 (236p) ISBN 978-1-88495-665-2.

Author Biography

Barna William Donovan, St. Peter's College

Associate Professor & Chair of St. Peter's College Department of Communication

Downloads

Published

2008-09-15

Issue

Vol. 1 (2008)

Section

Book review

License

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