"The new influencers: A marketer's guide to the new social media," by Paul Gillin
Keywords:Blog, Internet, Marketing, Opinion leaders, Public relations
Review of Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. Hardcover, $25 (236p) ISBN 978-1-88495-665-2.
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