"The new influencers," by Paul Gillin

  • Barna William Donovan St. Peter's College
Keywords: Blog, Internet, Marketing, Opinion leaders, Public relations

Abstract

Review of Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. $25.00 (236p) ISBN 978-1-88495-665-2.

Author Biography

Barna William Donovan, St. Peter's College
Associate Professor & Chair of St. Peter's College Department of Communication
Published
2008-09-15
Section
Book review