The implicated supporter: Complicity and resistance in contemporary football fandom
DOI:
https://doi.org/10.3983/twc.2025.2869Keywords:
Hypercommodification, Premier League, Rothberg, SportswashingAbstract
Over the last three decades, the commodification of football has progressed beyond a pathological threshold, complicating and compromising relations between fans and their clubs in a myriad of ways. Michael Rothberg's concept of the implicated subject is a useful resource for conceptualizing the changing shapes of fandom under the pressures exerted by the sport's ongoing commodification. A selection of examples illustrate the manifold, diverse ways in which fans are implicated in developments ranging from profiteering to sportswashing.
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Copyright (c) 2025 Tom Z. Bradstreet

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