Everyone watches women's sports

Authors

  • Dafna Kaufman University of North Carolina, Chapel Hill

DOI:

https://doi.org/10.3983/twc.2025.2851

Keywords:

Commerce, Fans, Visibility

Abstract

The media and commerce brand Togethxr launched an incredibly successful T-shirt in 2023 that read, "Everyone watches women's sports." While women's sports fans seemed moved and excited by the commercial item, the shirt's slogan actually demonstrates a paradox of visibility within women's sports and women's sports fandom.

Downloads

Published

2025-03-14

Issue

Vol. 45 (2025): Sports Fandoms

Section

Symposium

License

Copyright (c) 2025 Dafna Kaufman

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

TWC Nos. 25 onward are licensed under a Creative Commons Attribution 4.0 International License (CC by 4.0). For an explanation of the journal's reasoning, see the TWC editorial Copyright and Open Access. TWC Nos. 1 through 24 are licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) license, with TWC, not the author, retaining copyright.

Presses whose policies require written permission for reproduction should contact the TWC Editor; such permission is routinely given for no fee.