Producers, prosumers, and the expansion of the Chinese IP engine
DOI:
https://doi.org/10.3983/twc.2023.2335Keywords:
Cultural Industries, Fan labor, ProsumptionAbstract
The export of Chinese cultural products has been enabled by voluntary acts of translation and dissemination, showcasing prosumerism where consumers influence media production and co-opt production functions held by cultural industries. In this paper, I delve into the industry reception of such prosumer activity and its effects on the transnational diffusion of Chinese cultural products.
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Copyright (c) 2023 Oriana Cuenca
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