Fandom squared: Web 2.0 and fannish production

  • Jeff Watson USC
Keywords: Resistance, Social media


By comparing how businesses and fan communities conceive of, foster, and manage participation, I outline the tensions that reveal the emerging shape of fan practice in the era of Web 2.0. The producer-consumer relationship does not map neatly onto the producer-fan relationship. The more that media companies integrate fans into the process of producing and developing content, the less agency fans actually feel.

Author Biography

Jeff Watson, USC
Jeff Watson is an interdisciplinary media practitioner with a background in screenwriting, filmmaking, and game design. His doctoral research in Media arts and Practice at the University of Southern California’s School of Cinematic Arts focuses on investigating how ubiquitous computing and social media can enable new forms of storytelling and civic engagement.