Bullet chats in China: Bilibili, language, and interaction

Authors

  • Feixue Mei Virginia Commonwealth University

DOI:

https://doi.org/10.3983/twc.2021.1939

Keywords:

Adaptation, Fans, Pop culture, Prosumer

Abstract

Bullet chats have grown in popularity in East Asia since 2006, when the Japanese animation website Niconico originated overlaying flying texts on video displays and synchronizing them to the video timeline. This bullet chat function has now gained popularity on Bilibili, a popular Chinese video-sharing social media site with a focus on East Asian pop culture. Bilibili users mix Chinese with foreign languages to create a cyberpidgin vocabulary, adding visual language to express their feelings in a mode that reflects the social norms learned from other East Asian fandoms. Analysis of Bilibili bullet chats provides insight into how social media and online platforms influence user interactions from both linguistic and visual perspectives.

Downloads

Additional Files

Published

2021-09-14

Issue

Vol. 36 (2021): General

Section

Praxis

License

Copyright (c) 2021 Feixue Mei

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

TWC Nos. 25 onward are licensed under a Creative Commons Attribution 4.0 International License (CC by 4.0). For an explanation of the journal's reasoning, see the TWC editorial Copyright and Open Access. TWC Nos. 1 through 24 are licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0) license, with TWC, not the author, retaining copyright.

Presses whose policies require written permission for reproduction should contact the TWC Editor; such permission is routinely given for no fee.