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Authors

  • Mary Ingram-Waters Arizona State University

DOI:

https://doi.org/10.3983/twc.2020.1847

Keywords:

Celebrity, Politics, Social media, Taylor Swift, Voting

Abstract

Taylor Swift's October 7, 2018 Instagram post marked her first public foray into politics, and indeed, media accounts credited her with inspiring 65,000 people to register to vote. However, Swift's social media posts reveal deliberate fan engagement strategies deployed for sustaining her celebrity status. These fan engagement strategies, like those of many other celebrities, present an illusion of fans' collective power while actually reinforcing a dynamic that privileges the celebrity over the fan.

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Published

2020-03-15

Issue

Vol. 32 (2020): Fandom and Politics

Section

Symposium

License

Copyright (c) 2020 Mary Ingram-Waters

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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