Click here to buy. Click here to vote.
Keywords:Celebrity, Politics, Social media, Taylor Swift, Voting
Taylor Swift's October 7, 2018 Instagram post marked her first public foray into politics, and indeed, media accounts credited her with inspiring 65,000 people to register to vote. However, Swift's social media posts reveal deliberate fan engagement strategies deployed for sustaining her celebrity status. These fan engagement strategies, like those of many other celebrities, present an illusion of fans' collective power while actually reinforcing a dynamic that privileges the celebrity over the fan.
Copyright (c) 2020 Mary Ingram-Waters
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