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  • Mary Ingram-Waters Arizona State University
Keywords: Celebrity, Politics, Social media, Taylor Swift, Voting

Abstract

Taylor Swift's October 7, 2018 Instagram post marked her first public foray into politics, and indeed, media accounts credited her with inspiring 65,000 people to register to vote. However, Swift's social media posts reveal deliberate fan engagement strategies deployed for sustaining her celebrity status. These fan engagement strategies, like those of many other celebrities, present an illusion of fans' collective power while actually reinforcing a dynamic that privileges the celebrity over the fan.

Published
2020-03-15
Section
Symposium