Using pop culture authentically

Authors

  • Janae Phillips Harry Potter Alliance
  • Katie Bowers Harry Potter Alliance

DOI:

https://doi.org/10.3983/twc.2020.1691

Keywords:

Campaigns, Fan activism, Organizing

Abstract

Fan activism continues to broaden in use as an organizing method, but care must be given to ensure campaigns are authentic and not pandering. Understanding of source material, mapping of fan communities and major players, and structuring of narrative can help to achieve a more effective, authentic fan activism campaign.

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Published

2020-09-15

Issue

Vol. 34 (2020): General

Section

Symposium

License

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