Tumblr as counterpublic space for fan mobilization
Keywords:Commodity activism, Fan activism, Green Lantern, Superheroes, Young Justice
When the animated TV shows Young Justice (2010–) and Green Lantern: The Animated Series (2011–13) were canceled, fans of the shows campaigned together to have both shows renewed. I refer to this campaign as #saveYJandGLTAS, a hashtag frequently used on internet posts related to the campaign. This case study investigates how Tumblr served as a counterpublic space for this movement, while other social media platforms served as the more public face of this campaign. Through my analysis, I draw conclusions about how fandoms operate and the changes occurring as a result in the relationships between the media industry, creators, and consumers.
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