Tumblr as counterpublic space for fan mobilization

Authors

  • Natalie Chew Harvard University

DOI:

https://doi.org/10.3983/twc.2018.1186

Keywords:

Commodity activism, Fan activism, Green Lantern, Superheroes, Young Justice

Abstract

When the animated TV shows Young Justice (2010–) and Green Lantern: The Animated Series (2011–13) were canceled, fans of the shows campaigned together to have both shows renewed. I refer to this campaign as #saveYJandGLTAS, a hashtag frequently used on internet posts related to the campaign. This case study investigates how Tumblr served as a counterpublic space for this movement, while other social media platforms served as the more public face of this campaign. Through my analysis, I draw conclusions about how fandoms operate and the changes occurring as a result in the relationships between the media industry, creators, and consumers.

Tumblr-blue image with symbols of various fandoms surrounding a lowercase t in Tumblr's font. Text underneath reads "Ubi invenimus in domos nostras" (Here we found our homes).

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Published

2018-06-15

Issue

Vol. 27 (2018): Tumblr and Fandom

Section

Praxis

License

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Presses whose policies require written permission for reproduction should contact the TWC Editor; such permission is routinely given for no fee.