"The florals": Female fans over 50 in the Sherlock fandom

Line Nybro Petersen


This article explores what it means to be a fan over fifty of the popular BBC drama Sherlock (2010-) through email interviews with nine female fans. The aim of the research is to better understand the role of fandom in later life, in particularly how the participants in this study negotiate their perception of their subjective age in relation to being a fan in this part of their life course (Harrington et al. 2011). This study combines theory on cultural gerontology with fan studies and mediatization theory in order to understand the dynamics and processes that guide the negotiations of subjective age for fans and the role of fan practices and the affordances of social media in these processes. I argue that fandom, as a manifestation of a mediatized culture, augments the relevance of subjective age and informs the way in which participants in middle and later life perceive and negotiate their own subjective age specifically in relation to fandom as ‘youth culture’, female passion, and creativity.


Aging; Benedict Cumberbatch; Fan studies; Gerontology; Mediatization; Sherlock Holmes; Subjective age

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