"The new influencers," by Paul Gillin

  • Barna William Donovan St. Peter's College
Keywords: Blog, Internet, Marketing, Opinion leaders, Public relations


Review of Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. $25.00 (236p) ISBN 978-1-88495-665-2.

Author Biography

Barna William Donovan, St. Peter's College
Associate Professor & Chair of St. Peter's College Department of Communication
How to Cite
Donovan, B. (2008). "The new influencers," by Paul Gillin. Transformative Works and Cultures, 1. https://doi.org/https://doi.org/10.3983/twc.2008.035
Book review