The new influencers, by Paul Gillin

Barna William Donovan

Abstract


Review of Paul Gillin. The new influencers: A marketer's guide to the new social media. Sanger, CA: Quill Driver Books, 2007. $25.00 (236p) ISBN 978-1-88495-665-2.

Keywords


Blog; Internet; Marketing; Opinion leaders; Public relations

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DOI: http://dx.doi.org/10.3983/twc.2008.035

License URL: http://creativecommons.org/licenses/by/3.0/

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