Wonder Woman for a day

Affect, agency, and Amazons

  • Matt Yockey University of Toledo
Keywords: Consumerism, Feminism, Nostalgia, Utopia


In this paper, I consider the ways in which the feminist utopian ethos of Wonder Woman, as defined by her creator, William Marston, has been used to actualize real-life social change. Specifically, I examine fan Andy Mangels's creation of Wonder Woman Day, a charity event held annually at a Portland, Oregon, comic book store to raise funds for local domestic violence programs. I look at how an affective bond with Wonder Woman informs and guides an affective attachment to one's local and national communities, actualizing the utopian promise of self, commodity icon, and America. These utopian iterations are primarily defined by a celebration of pluralism, and thus Wonder Woman is used to validate the inherent pluralism of the self in relation to society, an empowering strategy for all consumer-citizens.

Author Biography

Matt Yockey, University of Toledo
Assistant Professor Dept. of Theatre and Film
How to Cite
Yockey, M. (2011). Wonder Woman for a day. Transformative Works and Cultures, 10. https://doi.org/https://doi.org/10.3983/twc.2012.0318