Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg

Brandeise Monk-Payton

Abstract


Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.

Keywords


Convergence; Industry; Material history; Transmedia

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