"Anime's media mix: Franchising toys and characters in Japan," by Marc Steinberg

  • Brandeise Monk-Payton Brown University
Keywords: Convergence, Industry, Material history, Transmedia

Abstract

Review of Marc Steinberg, Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.

Published
2013-10-03
How to Cite
Monk-Payton, B. (2013). "Anime’s media mix: Franchising toys and characters in Japan," by Marc Steinberg. Transformative Works and Cultures, 16. https://doi.org/https://doi.org/10.3983/twc.2014.0557
Section
Book review