Television and new media: Must-click TV, by Jennifer Gillan

Lindsay Giggey

Abstract


Review of Jennifer Gillan, Television and New Media: Must-Click TV. New York: Routledge, 2010, paperback, $35.95 (328p) ISBN 978-0415802383.

Keywords


Branding; Contemporary television history; Media convergence; Network television; Television industry; Transmedia

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DOI: http://dx.doi.org/10.3983/twc.2012.0398

License URL: http://creativecommons.org/licenses/by/3.0/

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