"Television and new media: Must-click TV," by Jennifer Gillan

Lindsay Giggey

Abstract


Jennifer Gillan. Television and New Media: Must-Click TV. New York: Routledge, 2010, paperback, $35.95 (328p) ISBN 978-0415802383.

Keywords


Branding; Contemporary television history; Media convergence; Network television; Television industry; Transmedia

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