Fandom squared: Web 2.0 and fannish production

Jeff Watson

Abstract


By comparing how businesses and fan communities conceive of, foster, and manage participation, I outline the tensions that reveal the emerging shape of fan practice in the era of Web 2.0. The producer-consumer relationship does not map neatly onto the producer-fan relationship. The more that media companies integrate fans into the process of producing and developing content, the less agency fans actually feel.

Keywords


Resistance; Social media; Web 2.0

Full Text:

HTML


DOI: http://dx.doi.org/10.3983/twc.2010.0218

License URL: http://creativecommons.org/licenses/by/3.0/

Transformative Works and Cultures (TWC), ISSN 1941-2258, is an online-only Gold Open Access publication of the nonprofit Organization for Transformative Works. TWC is a member of DOAJ. Contact the Editor with questions.