Facebook, Twitter, and the pivot to original content: From social TV to TV on social

  • Cory Barker
Keywords: Branding, Contemporary television, Liveness, Original programming

Abstract

The next stage of social TV is here. Drawing on promotional discourses, I argue that Facebook and Twitter's shift from distributors of television network programming to their own original content is a natural extension of industry practice, but not a particularly meaningful development for fan participation and engagement.

Published
2018-03-15
How to Cite
Barker, C. (2018). Facebook, Twitter, and the pivot to original content: From social TV to TV on social. Transformative Works and Cultures, 26. https://doi.org/https://doi.org/10.3983/twc.2018.1291